Hitoritabi (一人旅)
Solo journey; traveling alone
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Hitorii is a play on the word hitori(tab)i - which encapsulates the spirit of bouldering in our lives. Pursuing our passion for bouldering has led to our individual journeys of self-discovery and growth.
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Reconnecting with nature and ourselves made us re-evaluate how we were spending our life. Over time, we built the conviction to take a leap of faith and pursue our dreams. Hitorii is our way of breaking from the vicious cycles of society and pursuing what is meaningful to us as independent creators.
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Through Hitorii, we hope to express the beauty of climbing through our designs and inspire others to embark on their own "solo journey" of self-discovery and growth.
Design Philosophy
The Boss
Mao (aka "Mao Mao")
The foundation of the hitorii brand. Our designs are inspired by Mao Mao's elegance, beauty, and charisma.
He carefully oversees all operations to make sure that the lackeys work hard and stay on schedule to drop new products.
Please support Mao Mao's quest to overtake the climbing world with his cat memes and preach about cat superiority.